Books are important for the mind, heart, and soul. But don’t take it from us: These quotes about reading speak for themselves.
– Stefanie Hargreaves
Here’s our list of the top books you must read if you’re an aspiring or practicing creative professional.
NOTE: Some of them has affiliate Links.
Alries & Jack Trout
Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Seth Price & Barry Feldman
Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut.
Richard Shotton
If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.
Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Jonah Berger
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious…
David Ogilvy
Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics…
Seth Godin
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits.
Marty Neumeier
ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how
Alexandra Watkins
In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable..
Fabian Geyrhalter
“Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.
Denise Lee Yohn
Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins…
Al Ries & Laura Ries
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world
Robert Cialdini
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts
Jay Conrad Levinson
Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.
Sean Cannell and Benji Travis
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook.
Pat Flynn
Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products.
Seth Godin
This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
Jens Muller & R Roger Remington
Modernist aesthetics in architecture, art, and product design are familiar to many.
Simon Sinek
Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Marty Neumeier
This book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
Lars Muller & Paul Rand
Josef Muller-Brockman’s impassioned and sudden appearance on the stage of constructive graphic design in the early 50s, at the age of almost 40, gives pause.
Steven Heller
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades.
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SendPoints
The book is dead; long live the book! Despite critics claims that technology has dealt a death-blow to this centuries old art form, Art of the Book proves that the bound book is indeed alive and well.
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Michael Bierut
It reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world.
Viction:ary
Nice To Meet You Too is a vibrant mix of exciting new concepts and ideas by Sagmeister Inc, Antrepo Design Industry, CoDesign Ltd, There, StudioAad, Airside, Klein, 21_19 and more.
Wilson Harvey
The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, and many more.
Doyald Young
Font & Logos provides both an overview of typography and a technical guide for decisions about legibility, font design, the compatibility of type styles, and the function of type within logos.
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Steven Heller & Gail Anderson
Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.
David Airey
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers.
David Airey
Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.
Alina Wheeler
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource.
Rob Carter
Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication.
Steven Heller
The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects.
Ellen Lupton
Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen.
Typography
Stephen Goles & Erik Spiekermann
The Anatomy of Type explores one hundred traditional and modern typefaces in loving detail, with a full spread devoted to each entry.
Typography
Erik Spiekermann
The handbook’s multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up.
Tony Hsieh
Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.
Héctor García
Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives.
Rhonda Byrne
In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world.
Napoleon Hill
Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?”
Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Jack Canfield
In The Success Principles, the cocreator of the phenomenal bestselling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence.
David J. Schwartz
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community.
Peter Thiel
In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Chip Heath & Dan Heath
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.
Sam Conniff Allende
Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy.
A.G. Lafley, Roger L. Martin
This book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.
Pat Flynn
Will It Fly? will help you make sure you are clear for takeoff.
Pat Flynn
Let Go gives you a view into your potential future—to feel inspired about what’s possible, and also understand some of the struggles and challenges that might arise as you build your own business and create the life you want to live.
Jim Rohn
You don’t have to choose between wealth and happiness—they spring from the same fountain of abundance. With this book, you’ll discover the seven essential strategies you need for success
Blair Enns
The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
Darren Hardy
The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond.
Austin Kleon
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.”
Michael W Preis & Matthew Frederick
101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.
Strategyzer
Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy.
Mikael Krogerus & Roman Tschappeler
Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone’s business idea, or get to know yourself better
Brian Tracy
In this priceless book, he unlocks the key to your door of success and fulfillment―belief in your own potential. Internalize his wisdom and you will surely realize your goals.”
Simon Sinek
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.
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